BeerSox

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January Events & Brewery Incubator January 9, 2013

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Where in the World will Katie be with BeerSox in January?

Following is the current plans, which will fill out as the month continues!

Wednesday, January 9, 5:30-7:30 pm at Brewery Incubator Bottle Share

Friday, January 11, 5-7 pm at Karbach Brewing Company Tour

Saturday, January 12, noon – 3 pm at Buffalo Bayou Brewing Company Tour

Saturday, January 12, 4-8 pm I’ll be present (maybe won’t have a table set up) at Brewery Incubator for the Warlocks: Games & Beer Event Tickets Here

I may add more, so check the Events calendar for events that say “BeerSox at”

Speaking of Brewery Incubator


They are running a kickstarter campaign to help raise funds for their project.

Here’s a bit more about them!

Mission: We are creating the world’s first brewery incubator to foster the development of craft breweries and industry innovation by providing a pilot facility, support network and audience accessible to all aspiring brewers.

Vision: We seek to extend the success of the Kitchen Incubator model, directly involved in the successful full launch of nearly a dozen companies in just under two years, to the brewers.

When brewers graduate to their own brewery, they will have all of the tools necessary to succeed – a built in customer base, established brand and industry connections, all the while having a great time and drinking some amazing beer.

We plan to host brewing classes, community brew days, homebrew competitions and general craft beer education outreach to the broader community.

Program Goals:

  • Create a permitted professional brewery and brewpub sales outlet for aspiring brewers
  • Provide a world class destination brewpub to the Houston, TX area (this is truly world class, as there is nothing like this concept in existence)
  • Foster innovation and creativity in the craft brewing industry by providing a low risk environment for adventurous brewing and collaboration
  • Implement entrepreneurial development programming for the craft brewing industry
  • Organize and host events to support member brewers and the local brewing community, helping to educate on craft beer and the importance of supporting local small businesses

Where we are right now:

Our brewery is located inside Kitchen Incubator at 907 Franklin St. in historic downtown. We have a brewery with a 1/2 bbl SABCO, temperature controlled fermentation room, walk-in beer cooler, and a beautiful storefront tap room with views of the downtown skyline (see Cafe Luz).

What we need to open:

A Kickstarter Campaign to help with licensing costs, tap system and additional equipment, build-out of our taps and finalize equipment set-up and licensing. Our goal is to raise at least $25k by January 25, 2013 for opening shortly after.

Community Memberships will be available through our Kickstarter. Brewers of any experience level may apply for an Aspiring Brewer Membership and experienced brewers seeking to launch a brewery or brewpub start-up may apply for a full Brewer Membership to start licensed production and selling their beer.

Cheers!

Katie

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Tis the Season! December 11, 2012

Have you made your list? Checked it twice? Started shopping? Finished?

Since BeerSox, in my completely unbiased* opinion are a perfect gift for friends, relatives, and co-workers alike, I’ve been busy in my workshop packaging up BeerSox for Stemware, setting up my booth at craft shows around town, and shipping off orders to those who choose the digital route that my shopping has barely begun!

In order to make sure that you get your BeerSox before Christmas, please order before December 17th!

After December 17th, I can’t guarantee that I can package & send your order to arrive before Christmas.  I can try, but it will not be a definite.

If you live in Houston and you miss the deadline (mon Dieu!) I do have a few occasions for people to come and buy them in person!

Friday, December 14, 7 pm – midnight at Liberty Station

Saturday, December 15, noon – 3 pm at Buffalo Bayou Brewing Company Tour

Thursday, December 20, 6:30-9:30 pm Houston Ladies of Craft Beer Bottle Share (email katie (at) cagedyarn.com for an invite if you’re a lady who loves craft beer and lives in Houston)

Friday, December 21, 5 – 7 pm at Karbach Brewing Company Tour

Friday, December 21, 8 – ? pm at Petrol Station for the Fin du Monde party (I probably won’t have a full setup, but find me, I’ll have them on me for all the last minute gift buyers)

Saturday, December 22, noon – 3 pm at Karbach Brewing Company Tour

I may add more, so check the Events calendar for events that say “BeerSox at”

Cheers!

Katie

*by unbiased, I mean completely and utterly biased because I LOVE my products!

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New Shop Page & The Draft Festival November 15, 2012

This week is Houston Beer Week and I’ve added as many of the events and beer tappings as I could find to the Events Page here.

On Saturday is The Draft Festival, a beer festival charity fundraiser for Live It Big charity incubator.  Today, tickets are going to be automatically discounted 20% when you buy 4 or more General Admission tickets, 3 or more Bottle Share or Back Room tickets, or 2 or more All Access passes to the festival.

12 beer taster tickets & all the food is included in the ticket price. There will be some really yummy stuff out there from Ninfa’s on Navigation, Antone’s, El Hidalguense, serving gorditas de puerco con nopales, gorditas de pollo con mole rojo and tacos de barbacoa de borrego, and there will be a pork butt roast! Follow HoustonBeerWeek and TheDraftFest on Twitter for updates to the beer and food!

On to the Shop Update:

For a while now, I’ve been going back and forth on my BeerSox shop landing page. I like being able to see all of the colorways, but I’ve fallen behind on photographing all of the colorways knit up, so the skein images are still there to describe the colorways.  But that’s confusing to people who are just curious as to WHAT BeerSox are when they see my stickers around town.  So it was high time to change that all up!

I could take the time to grab some BeerSox images and color balance them to create a rainbow!

From that rainbow, people can drill down to see what colorways incorporate that color!

Check out BeerSox.com to see the new shop page!

It’s not the most elegant of shops, but it is FAR more informative than the previous versions I’ve tried making.

And this will give me ideas as to how to further update the page when I learn how to make more elegant html.

Cheers!

Katie

 

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What to do while I’m in Denver October 4, 2012

I’m in the throes of preparation for my week in Denver for the Great American Beer Festival, where I’m going to have a booth!

But, that doesn’t mean I haven’t kept my ear to the ground about all of the amazing events & releases in Houston while I’m gone (my house will be looked after in my absence).

So without further ado:

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October 6, 12-4 pm: Karbachtoberfest find tickets on the Karbach Brewing website

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October 8, Karbach Krunkin Pumpkin release. First large format bottle run. Limited release. Can’t wait to taste it when I get back!

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October 13, 6 pm Craft Beer Quest Houston put on by Brewery Incubator which is a craft beer festival & scavenger hunt. Drink the brews, solve the clues, and discover brews! You may just win an awesome BeerSox prize!

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October 15, Saint Arnold Pumpkinator Release

Cheers!
Katie

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Introducing BeerSox Tees! September 13, 2012

Big fan of BeerSox?

Of course you are! You love the feel of the handknit woolly goodness while enjoying a tasty beverage! Who am I kidding, you want to shout it to the world.  And now you can rest your voice and let your shirt do the talking for you!

They’re available in Unisex cut in white and grey, and in Ladies cut in grey.

Check out the shop and show your love!

Cheers,

Katie

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September Photo Contest! August 31, 2012

 

I love to see your photos using your BeerSox in the Wild!

This contest runs from September 1 – September 30 (midnight Central time)

So take a photo! Post it on twitter, instagram or my facebook page and use the hashtag #PutASoxOnIt so that I can see it! If you have a private twitter account or instagram account and I’m not yet following you, I won’t be able to see it, so have a friend with a public account post it for you, or ask me to follow you! My instagram account is @cagedyarn

Don’t have a BeerSox? Check out the Store here!

This contest runs through September!  I’ll select 5 finalists & put it up for a public vote for the grand prize (a new BeerSox and lanyard!)

I may also contact you to see if I can use your photo for the product photos on the website, I’d love to have real fans representing BeerSox!

 

Cheers!

Katie

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BeerSox Tours Halifax, Nova Scotia August 8, 2012

I take an annual trip to Nova Scotia to spend time with family at the seashore. It is always such an amazing time with family & friends that I find I spend most of my limited time simply enjoying the Shore rather than the bounty that is the rest of this maritime province. Today, I had the opportunity to drive some family members to the airport in Halifax and took advantage of the time & location to take a brew tour of Halifax and explore a city that I haven’t been to in almost 15 years. I took some notes on the local brews and spread the BeerSox love throughout the city on a gorgeous, breezy, summer day.

Garrison Brewing Company

Garrison is located near the Sea port & Farmers Market on the East side of the harbourfront area of Halifax.
There’s a great little bottle shop inside, merch and a tasting bar with four taps today, but has space for more when seasonals are available. On tap today was imperial pale, tall ship amber, Irish red, and hop yard pale. I tasted the Hop Yard Pale and the Imperial Pale.

Garrison celebrated 15 years of operation this summer. I sat and chatted with the barman for a while while I took my tasting notes. He explained a bit of the brewery’s history to me. President Brian Titus was in the navy and after moving to Halifax, found a need in the beer market for quality local craft beers. They have gone through a couple of expansion iterations and may be looking to expand again in the near future. There’s a great interview on the twitters if you follow @garrisonbrewing

They have a growler program which is something that I noticed around at a number of locations around town.

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Beer details can be found here

Hop Yard Pale Ale:

Dry hopped west coast pale
Light amber color
Filtered
Funky hops nose with a touch of vanilla
Citrus finish
A little butterscotch
Fresh taste & good session ale

Imperial Pale Ale:

Amber color
Unfiltered
Good nose, sweeter than the hop yard
Taste is a bit on the bitter hops side on the finish
More refined but still has an edge. Not overwhelmingly malty & sweet, so it’s still refreshing for an imperial.

Some interesting beers to look for: fog burner barley wine, & Baltic porter. Wish I could have tried the 15th anniversary beer.

Alexander Keith’s Brewery (flash website)

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Kitschy tour, but great maritime singing performances once you buy in.
I cut my craft beer teeth on this beer, so it holds much sentimental value, but tastes just a step up from macro.

Rockbottom Brewpub

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Downstairs establishment. Undergoing renovation. Growler program.
Great staff!

I had a sampler of their ales:
Deadwood wheat: funky wheat barnyard nose, slightly citrus
Jacktar stout: nice coffee nose. Slightly weak on the palate
Fathom ipa: the nose makes me happy hoppy! Another west coast ipa. Very floral & citrus almost with very forward hops taste. But smooth with a bit of sweetness in the finish.
Big water brown: nutty & roasted, but feeling a bit meh about it.
Mangled: ipa refermented with mango. Interesting. Wonder if it’s an answer to the garrison mango & ginger 15th anniversary, or at least inspired by it. Not a big mango fan, so it’s just a novelty.
Hawser weizen: German style hefe. Banana esters are evident in this one.

I decided the taster of IPA was the one to finish at this location before I moved on.

Rogue’s Roost

Swashbuckling microbrewery & pub with a growler program. Definitely smell the brewing. And the seafood.

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Again, I went for a sampler:
Red ale: tastes of raspberry slightly. Very sweet. Not much body.
Ipa: session ipa. Not too special.
Brown ale: nutty. Brown ale. You can’t really make a surprising brown ale, can you?
Cream ale: like making love in a canoe
Hefe seasonal: banana esters. Bit more hoppy than most hefes which is nice. Makes this stop worth it. Really wish they had the raspberry wheat! If it’s taken from close to the same recipe, it’ll be a refreshing summer beverage!

The hefe ended up being the only one I finished at this location.

And I stopped in to The Loop to peruse the local yarn fare!

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Hart & Thistle

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On the harbor front. More touristy.
They were out of their in-house brews, so I tried a Granite Brewing Peculiar, and the Propeller IPA. The Peculiar is not quite my taste, something sweet in it is throwing my taste buds off-kilter. The IPA is a good IPA. Nothing shocking. Nothing too hard core, but a good, solid, thoroughly enjoyable IPA.

And thus ends the Halifax BeerSox beer tour.

Cheers,
Katie

PS In the spirit of responsible tasting, I left many a glass more than half full throughout my day, tasting enough to form an opinion before moving on.

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Production is Up & Running!!!! August 1, 2012

 

I have great great news!

Production of BeerSox in Peru is up and running!

I traveled down to Lima, Peru this past weekend to bring down 180 skeins of yarn to my production company, Kero-Design, for a large run of BeerSox for the Great American Beer Festival in Denver in October.  I also picked up the 504 BeerSox from the first run of production!  Let me tell you, they’re awesome!

 

This journey has been an incredible one and I have faith that it will continue to grow and develop in ways that astound me.  This started as a pet project because I don’t like holding cold or hot glasses and has developed into this amazing business that I’m actually needing to have products made en masse!  It blows my mind!

I owe this milestone to so many people who have rallied around my products and my business helping me grow in little and big ways.  First off is the Monsters of Beer (now the Draft) and Live it Big for allowing me the opportunity to have a spot at their merch tent for the past two years.  This has grown my exposure so much and given me the opportunity to grow in my product presentation!  I have to mention the number of craft beer bars and breweries in Houston that have both allowed me to sell products at their bars, made change for me when I needed it and gave me the words of encouragement to grow my business. So here’s to you: Anvil Bar & Refuge, The Petrol Station, Saint Arnold Brewing Company, Karbach Brewing Company, and BRC Gastropub!  Last, but not least, is the many people who networked with for me to eventually put me in touch with the amazing knitting company Kero Design without whom this venture would still be in the recesses of my mind and dreams.

Mariella and Eunice at Kero have gone above and beyond to help me make this venture happen.  For my first tiny order of 500, they found the hand-knitters, aided me in label making, are still helping with finding the right hand-dyeing company in Peru, and have invested their time and effort into helping my company grow & my dreams come to fruition.  For a company producing hundreds of thousands of articles each week for export, my 500 is a drop in the bucket, but they have made it happen, even meeting me on a Sunday which was a national holiday to deliver the BeerSox to me.  I am eternally grateful for their effort.

And YOU! You have been instrumental in my journey!  Thank you for your support and interest and keep it coming!  I have great plans for the next years, stick around and see where we go from here!

Head on over to the BeerSox shop to buy your favorite colors or see me at Petrol Station on Thursday, August 2 for IPA Day.  I’ll have a mini-display set up with me.

Cheers,

Katie

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A Call For Support July 10, 2012

As I head towards my fundraising deadline through indiegogo (3 weeks from today!) I am also planning for GABF in October in Denver.  There are 50,000 people and brewers going through the floor every session for 3 days (two sessions on Saturday).  So that means I need at the very least 2,000 BeerSox and swag to sell if 1 out of every 100 people buys 1 each day.  I’m looking forward to it so much and I hope that it really serves as a successful national launchpad for BeerSox and The Caged Yarn.  But I have to get there first! Part of getting there is securing funding, which I am doing through both traditional and newfangled methods.

There are four ways that you can support the growth, expansion, and launch of my business.

1.  Talk about it! Blog about it! Tweet about it! Become my champion!

There is nothing more appreciated than having others help spread the word. I can talk about it all day and all night, but it’s really the fans that convert others.  Want to spread the word right here at The Caged YarnWrite a review! I may choose it to be on the home page!

2. Buy the BeerSox from the first run of production in Peru.

They’re on sale already at BeerSox.com!

3. Support my Indiegogo Campaign

This helps to defray the costs of startup and it gets you some pretty cool swag on the way!

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Well Lookee Here July 6, 2012

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It’s the new shop to preorder the BeerSox coming in from Peru at the end of the month!!! Nab up your favorite colors. For the next week, when you buy up to four BeerSox, use the code TEST2012 to get $5 off each. It doesn’t work for orders of more than 4.

Cheers! Let me know of any bugs!
Katie

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