BeerSox

#PutASoxOnIt

2012 Recap January 8, 2013

A recap: 2012 was a year of GROWTH!

©The Caged Yarn 2012

If you’ve been following along, you may have noticed that the blog and website have made transitions last year, allowing for better shopping integration. I continue to revise and edit my website to make it a better user experience, but I can only do what I know how to do, which is a small amount of html and a lot of curiosity!  Next up is to really optimize and smooth out the user experience in the shop and aim for cleaner PayPal integration.

Apologies for the iPhone photos. When I’m running from sun up to the wee hours of the night, I document with the most handy of tools!

Production!

Raw Yarn Setup Dyeing Drying Drying2 Ready

Oh my, when I think about how far this has come, my head spins!

From simply having contacts in Peru (Kero Design) to finding the right raw wool yarn supplier in the US (Kraemer Yarns), dyeing my own yarn, learning export & import regulations, and starting not one, but two products.  In addition, I have a line of T-shirts, cycling jerseys, and lanyards.

Finished IKero BeerSox

Wow!

teeadvert

Beer festivals, brewery tours, and bar nights!

GABF Booth GABF Cred GABF Awards

Since the first production run came in in August, I’ve had the opportunity to set up shop at a number of establishments around Houston as well as travel to Denver for GABF. It’s been exciting and eye-opening! Thank you, fans, for your support!

Thank you for allowing me the opportunity to set up shop with you! I look forward to many more afternoons and evenings with you!

Karbach2 Draft Karbach

Friends, Loved ones

  Teri Phil BeerSox Packaging2Melissa Katie

From heeding the call to Packaging Parties, to spreading the word and being my cheerleaders along the way as well as the sense of perspective.  You have helped me more than you can possibly know.  I want to give a few special shout outs.

Jen BeerSox Illustration jersey

Jennifer Mathis has done an amazing job at making so much of the graphic design in the BeerSox line become a reality. When I have an idea and I don’t know how to make it look professional, I call her, I send her my thumbnail sketches and she gets inside my head and makes a finished product that is better than I could have dreamed. She is my go-to graphic design contractor! She also has a great webcomic with her husband!

My mom deserves much recognition for treking to GABF and working tirelessfully the whole time (and she doesn’t even like beer!). I wish I had a great photo of her helping, but the best one is below when we were headed in to set up for GABF.

IMG_6011 IMG_6094  IMG_6159

My friend Holly helped me drive to Denver and worked with me the whole week of GABF and drove back to Texas with me. Seriously. That woman is a road warrior. I couldn’t have done it without her help.

James Katie BeerSox Stemware IMG_6572

James, my boyfriend, has helped me countless times to set up and break down my table at various breweries, festivals, and fairs. Plus, he deals very well with dating a woman who will, every so often, let the knitting business completely take over her house and her schedule. From a first date that involved aiding me dyeing yarn, to weekends spent setting up and breaking down the setup all around town. Thank you, forever!

Packaging Party Packaging Party BeerSox Packaging1

The Packaging Party crew! Erin, Kevin, Erin, Matt, Jen, Chris, Melissa, Holly, James, Mom, Christine, and Mike may you dream of folding and sticking and stuffing with beer and pizza and friendship.

And YOU!

None of this could have happened without your support.

Cheers,

Katie

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